Audi, the German luxury car manufacturer, had organized the third season of Audi Weekender Program in the city of Kolkata on December 16th& 17th, 2017. The event provided an exhilarating experience to Audi customers and enthusiasts who spent their weekend enjoying the sporty, progressive and sophisticated line up of the entire Audi range offered in India.
“The Audi brand stands for sportiness, progressiveness and sophistication and this is reflected perfectly in the Audi Weekender Reloaded for 2017. With a chance to put the pedal to the metal on a track with the exciting line up of Audi’s performance range and having the luxurious sedans glide on roads, the customers get to witness the brand DNA – ‘VorsprungdurchTechnik’ with the four rings in action. Customer Delight is an important aspect for us and we are confident that the Audi Weekender Reloaded with its plan to visit seven cities this year will surely help us in creating further excitement and some thrilling moments for customers and Audi loyalists,” said Mr. Rahil Ansari, Head, Audi India.
The participating customers and enthusiasts were divided into groups to drive each segment of cars – SUVs, Sedans and Sports cars. Customers driving Audi SUVs got a chance to drive on a specially made off-road track created to test the hardcore off-road capabilities of the Audi range of SUVs. Customers driving the Sedan range learnt handling activities with practice on slaloms and hard braking. The customers driving the performance range of Audi learnt the safe driving techniques while the customers who drove the sporty spearhead Audi R8 loved the acceleration and braking exercises at the track. Customers driving the Audi TT and Audi S5 learnt course handling with expert instructors belting out instructions.
“It’s a privilege for Audi Kolkata to host the Audi Weekender drive this year. The event gave our customers a truly thrilling and memorable experience of the finest of Audi vehicles on specially created tracks and their delight was evident in their smiles,” said Mr. Gaurav Bajaj, Dealer Principal.