Rummy Culture launches new campaign with Indian sports legends

Rummy Culture, India’s fastest-growing online rummy
platform, from house of Gameskraft, providing best-in-class gaming experience
introduces its marquee campaign “Champions yahan bhi bante hain, Rummy Culture,
Champions ka culture” with sporting legends in a bid to promote champions in
rummy.
The new campaign “Champions yahan bhi bante hain, Rummy Culture, Champions
ka culture” aimed at breaking the taboo and myth that surrounds rummy as a game.
The campaign features sporting legends from India’s favorite sports: Cricket, Tennis,
Shooting & Snooker. Harbhajan Singh, Mahesh Bhupathi, Abhinav Bindra and Pankaj
Advani, each bring with them their unique skills and highlight how using them in a
game of rummy gives them an edge over other players. GamesKraft’s vision is to
create a 360-degree turnaround in the culture of playing and understanding Rummy
in the country.
Speaking on the launch of the campaign, Amit Kushwaha – Head Brand Strategy –
Gameskraft said, “At Rummy Culture our constant endeavor has been to change the
way rummy is perceived. We want to debunk myths surrounding the sport, make it
accessible and foster a community of professional rummy players and encourage
more players to sign up. We are the only ISO 9001:2015 certified gaming platform,
which ensures a safe, and secure gaming ecosystem for our players.
Our aim is to give every player a premium and hassle-free rummy-playing experience
on our website, android and iOS Apps. Through this campaign, we are trying to bring
Rummy equal to other sports & move out of the space of gaming. Rummy also
requires skills like focus, concentration, practice, quick thinking, strategic thinking
and planning like any other game.”
The campaign includes full films featuring the four sporting icons drawing parallels
with key skills required to be a champion in their field and on the table.
Cricketing legend, Harbhajan Singh added, “It is great to be a part of this campaign.
Introducing sports is always a pleasure and bringing yet another sporting activity to
the people is exciting. Rummy Culture, the app is intuitive and easy to use which in
turn changes the entire gaming experience and makes it more engaging.”
Tennis ace Mahesh Bhupathi agrees, according to him “Sports whether indoors or
outdoors requires you to exercise your grey cells. Rummy Culture teaches you to test
your skills against players from different parts of the country. What better way to
learn and enjoy a game sitting within the comforts of your home?”
Commenting on the campaign, Olympic Gold Medalist Abhinav Bindra said, “The
idea behind creating a culture where champions are made and recognized is

interesting. And doing so while playing a set of games against players from across
the country makes it more competitive and engaging. Rummy Culture is set to
redefine how we think about Rummy as a sport.”
“Focus, concentration and strategy are key skills required to excel in billiards. Here
on Rummy Culture, we get to use these attributes and build a community of
champions across the country through an engaging game of Rummy. Sport always
brings people together, and Rummy Culture is creating a community of lovers for
this game,” added Pankaj Advani, World Billiards and Snooker Champion.
Launched in 2017 by GamesKraft, Rummy Culture boasts of a community of over 1
Crore users. The platform aims at providing a seamless gaming experience. The
games are designed on an extremely user-friendly UI and make it convenient for first
time players to understand and play the game hassle free. Intuitive design, seamless,
safe and secure user experience are the USPs of GamesKraft the parent company
that was also founded in 2017 by a group of highly experienced technology
professionals who are passionate about gaming.
Rummy Culture is a World record holder for hosting the world's largest online
rummy tournament and India’s only ISO 9001:2015 certified gaming platform,
thereby reaffirming their commitment towards providing a fair and secure game to
the players. The platform is also RNG certified which is a testament to the fact that
table and player selection is 100% random and not triggered by any specific
algorithm. Rummy Culture provides 24/7 customer support to players across all
levels and categories in multiple languages along with flexible options for
withdrawals and game bonuses. The platform has a strict zero tolerance for
malpractice and defaulters are barred from the platform immediately.
Links to campaign videos:
Harbhajan Singh – https://youtu.be/RsHn0EPv1LA
Mahesh Bhupathi – https://youtu.be/tseeRNySJw4
Abhinav Bindra – https://youtu.be/3Nuo5b4KZ7w
Pankaj Advani – https://youtu.be/ndnl1LIZFts

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