April 16, 2021

The Times of Bengal

Manusher Sathe,Manusher Pashe

realme brings the ultimate 108MP Infinity Quad Camera experience to its users with the launch of realme 8 Pro; also launches realme 8 with a Super Amoled Display, realme Smart Scale and realme Smart Bulb

6 min read

realme, India’s fastest growing smartphone brand, today introduced its
latest Youth Flagships – the realme 8 series, the realme 8 Pro, the best 108MP camera smartphone in
its segment and realme 8 that is a perfection under 15K. These two smartphones are power packed
with unique features and design. The realme 8 series has been crafted with excellence, bringing
trendsetting features in camera, vividly immersive display, powerful performance, and fast charging
capabilities. Bringing nothing but the very best, the 8 series from realme promises a comprehensive
experience for smartphone users at the most democratized price. This is also realme’s first global
launch event to launch its hero products in India and Europe together.
Commenting on the occasion of the launch, Mr. Madhav Sheth, Vice President, realme and Chief
Executive Officer, realme India and Europe said, With realme’s flagship for the youth – the number
series, we have introduced many trendsetting technology. Camera has always been a top-of-the-line
feature of realme number series' and one of its strongest suits with not only leading hardware in the
segment but deep customized software with realme’s unique algorithm. Continuing with the same,
we have introduced realme 8 series with world- first and new camera features for our users like
Starry Time-lapse Video and Tilt-shift Time-lapse Video. realme 8 Pro is the first realme smartphone
to be equipped with a 108MP Ultra Quad Camera and realme 8 will also allow our users to
experience a 64MP AI Quad Camera, which is a step above most conventional camera systems. We
have successfully reached 30 million number series users globally and undoubtedly our users will find
realme 8 series to be a fantastic one as well.”

realme 8 Pro is the the first realme smartphone equipped with a 108MP camera. The 108MP Ultra
Quad Camera has a Samsung HM2 Sensor along with Upgraded ultra – clear 108MP Mode and a
119° ultra-wide-angle lens. The realme 8 Pro’s camera offers two World’s first feature in a
smartphone- Starry Time-lapse Video and Tilt-shift Time-lapse Video. It also features 3X in-sensor
zoom, tilt-shift photography mode , new starry mode and many new portrait modes. It features
16MP In-display selfie camera. realme 8 Pro comes with a 4500 mAh massive battery with 50W
SuperDart charge which can charges to 100% in 47 mins, 6.4-inches (16.3cm) Super AMOLED
Fullscreen with ultra-fast In-display fingerprint scanner, 176g & 8.1mm super slim body and an
infinite bold design with AG-Crystal process. realme 8 Pro is powered by Qualcomm Snapdragon
720G Mobile Platform and is available in three colours –  Infinite Blue, Infinite Black and Illuminating
Yellow, priced at INR 17,999 (6GB+128GB) and INR 19,999 (8GB+128GB). The first sale for Infinite
Blue and Infinite Black colour is scheduled for March 25 th  from 12:00 noon onwards on realme.com,
Flipkart.com & mainline channels. The Illuminating Yellow colour will be available for sale soon.
realme 8 is powered by the powerful MediaTek Helio G95 Gaming Processor and is equipped with a
6.4-inch (16.3cm) Super AMOLED Fullscreen, Ultra-fast In-display Fingerprint Scanner. It comes with
a 5000mAh Massive Battery with a 30W Dart charge which can charge to 100% in 65 minutes,  a
64MP AI Quad Camera and 16MP In-display Selfie Camera. realme 8 utilizes the trendy Infinite Bold
Design and 177g & only 7.99mm Super Slim body.  realme 8 comes in two colours, Cyber Silver and
Cyber Black and is available in three storage variants, priced at INR 14,999 (4GB+128GB), INR 15,999
(6GB+128GB) and INR 16,999 (8GB + 128GB). The first sale is scheduled for March 25 th from 12:00
noon onwards on realme.com, Flipkart.com & mainline channels.
Both, realme 8 Pro and realme 8 are the first phones to come with realme UI 2.0 out of the Box.
realme wants to offer more choices for both 4G and 5G smartphones to users. With the launch of
realme 8 Pro at INR 17999, which is more affordable than 7 Pro, realme aims to cater to the
consumers who are still opting for 4G smartphones as well. As the leader of 5G, realme has already
launched realme X7 5G at INR 19999 in February and in future realme smartphones above 20K will
all be 5G enabled smartphones.
real Upgrade Program
To enable consumers in purchasing the realme 8 series smartphones, realme has got the real
Upgrade Program. With the new initiative, consumers will be able to experience the most awaited
realme 8 Pro by paying only 70% of the cost. The real Upgrade Program is available on Flipkart in
partnership with Flipkart’s Smart Upgrade Plan and also in realme mainline stores.
With the real Upgrade Program, consumers are required to pay only 70% of the original price of the
smartphone during check-out. After 12 months, the buyer can make payment of remaining 30% and
retain the existing smartphone. However, in case a consumer wishes to upgrade their smartphone
with the latest smartphones in the plan, they can return the current smartphone, and upgrade to a
new smartphone, again by paying only 70% of the new smartphone’s price.
In this initiative consumers can also avail discounts, bank offers and No Cost EMI up to 6 Months on
Flipkart making the smartphone more affordable. The consumers can purchase realme 8 Pro through
the Flipkart Smart Upgrade Plan by just paying a nominal package cost of INR 11 applicable only on
the first sale of realme 8 Pro on March 25th.

With the real upgrade program, the realme 8 Pro (6GB+128GB) is INR 12,599 and realme 8 Pro
(8GB+128GB) is INR 13,999.
realme Smart Scale
To balance a healthy lifestyle, realme has come up with one of the most important aspects of a
trendsetting smart life – realme smart scale. It allows users to be able to accurately manage their
weight and accurate body fat scale. realme Smart Scale adopts a high-precision BIA sensor that can
obtain information about the user's body by using a professional algorithm that includes body fat,
muscle, and other aspects and can even detect a small 50g change in the body weight.
realme Smart Scale can detect 16 different health-related data that includes BMI, Muscle Mass,
Body Age, and many others. These data points give users a comprehensive picture of their body and
share valuable information for them to check the health condition of their body. Different data
points can help a user understand which part of his body needs more work so that he can start
working towards building a healthier body. Measuring the weight of a person is only the most basic
feature, the realme Smart Scale also supports real-time heart rate monitoring. realme smart scale
can accurately measure items between 0.05 kg (or 50g) and 9.99 kg and runs on 4AA batteries. With
the battery and super high-power efficiency, one can use realme Smart Scale without changing the
battery for around 360 days.
The scale is equipped with the latest Bluetooth 5.0 technology, which allows it to quickly connect to
realme link App to sync users' body data and generate data reports. The scale also supports
connecting to up to 4 smartphones, making it a smart scale for all the family members. realme Smart
Scale will be available in two colours – Trendy Blue and Classic White, and will be priced at INR 1999.
The first sale is scheduled for March 30th from 12:00 noon onwards on Flipkart, realme.com,
Amazon and it will also be available in mainline stores soon.
realme Smart Bulb
realme Smart Bulb is a new device that will bring the user's home to life. realme Smart Bulb supports
16 million colours and a wide range of colour temperatures from crisp cool shades to warmer tones.
The light is precisely controlled by a special dimmer chip which makes it non-flickering, and thus
effectively protects your eyes. There are a variety of options to suit one’s mood, from cozy nights to
bright and clear mornings, the users will be able to set an ambiance to match their needs. realme
Smart Bulb even supports Alexa and Google Assistant for voice control and the user will be able to
change the lights with a simple voice command.
Further realme link support will give users more functions like adjusting brightness, colour, making
light groups, choose between the many preset moods, or customize a mood setup according to their
needs.
realme Smart Bulb is extremely reliable, features a lifespan of up to 13 years and comes with a full
two years of warranty. It also supports a wide voltage input and has surge protection built right in.
The body is also made of high-temperature flame-retardant materials for all-around safety. It will be
available in two variants – 9W priced at INR 799 and 12W priced at INR 999. The first sale is
scheduled for March 30th from 12:00 noon onwards on Flipkart, realme.com, Amazon and it will also
be available in mainline stores soon.
*For review guidelines of realme 8 series, please refer here – https://bit.ly/3cWSFwG

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