Games24x7 democratizes fantasy cricket on My11Circle this T20 season with ₹1 entry fee

On My11Circle, cricket fans can enter a contest by paying a minimal fee of ₹1 and the most-
skilled player can win ₹1 crore every day during the T20 League starting April 9.
Games24x7, India's largest multi-game platform, has announced '₹1 to ₹1 crore' campaign on its fantasy
sports platform My11Circle for the upcoming T20 season. This campaign is the company's tribute to
cricket lovers.
During the Indian T20 League starting April 9, any cricket fan can enter the contest by paying a minimal
fee of ₹1, use their knowledge of the game to make an informed team, and the most skilled player will
win ₹1 crore every day.
In its earnest endeavour to make My11Circle the perfect amalgam of entertainment and cricket skills,
Games24x7 also roped in Bollywood powerhouse Ranveer Singh and Indian Test vice-captain Ajinkya
Rahane as brand ambassadors in March this year. The brand is also endorsed by an illustrious group of
cricketers s including former Indian captain Sourav Ganguly, legendary batsman VVS Laxman and all-
rounders, Shane Watson and Rashid Khan.
Launched in 2019, with the unique ‘Play with Champions’ proposition where fantasy sports enthusiasts
can test their knowledge of cricket against the champions of the game, My11Circle is already a top
fantasy sports platform in India, trusted by over 17 million players.
Bhavin Pandya, Co-founder and CEO, Games24x7, said, "In line with Games24x7's vision to extend
awesome game playing experiences to more skilled gamers, My11Circle's '₹1 to ₹1 crore' campaign aims
to democratize fantasy cricket in India. This cricket season, with the lowest-ever entry fee of ₹1,
My11Circle will open doors to all cricket-lovers to test their knowledge of the sport, with the most skilled
player having a chance to win ₹1 crore daily. Over 17 million sports enthusiasts have already trusted
My11Circle since 2019, making us the country's fastest-growing major fantasy sports platform. As
fantasy sports gain popularity across India, this campaign is our tribute to passionate cricket fans and
fantasy sports enthusiasts."
Sourav Ganguly, Brand Ambassador, My11Circle, said, "I am truly delighted to be associated with an
innovative brand like My11Circle. The brand's initiative to launch a fresh proposition every cricket
season to make knowledgeable cricket fans feel special has been very exciting for me. The new campaign
is an ultimate tribute to sports enthusiasts, and I look forward to welcoming more players to test their
knowledge of the game on the platform."

Saroj Panigrahi, Vice President, My11Circle said, "Keeping our promise of launching an innovative
proposition every T20 season, we are pleased to announce the "₹1 to ₹1 crore campaign" to make cricket
fans feel special. With this campaign, we will give every cricket fan an opportunity to play fantasy cricket,
use their knowledge of the game to make a winning team, and reward the most-skilled player with ₹1
crore every day during the ongoing Indian T20 League only on"
Arun Iyer, Founder and Creative Partner, Spring Marketing Capital said, “As a platform,
My11Circle is at the perfect junction of sport and entertainment. It’s a unique and powerful identity, and
we wanted to really celebrate it with this campaign. Bringing together a charismatic powerhouse like
Ranveer Singh, along with cricketing stalwarts Sourav Ganguly, VVS Laxman, & Ajinkya Rahane was
the perfect way to show the audience exactly what My11Circle experience is all about — high energy
fun, combined with laser-focused skill.”
Karan Kapadia, ad film director, said, "It was a pleasure working with Ranveer [Singh] as always. I
also had a massive fanboy working with legends such as Dada [Sourav Ganguly], VVS Laxman, and
Ajinkya Rahane. The experience with the entire My11Circle team was outstanding, and I would like to
thank them for this collaboration."

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