April 23, 2021

The Times of Bengal

Manusher Sathe,Manusher Pashe

Amway reiterates focus on addressing childhood malnutrition on World Health Day

3 min read

Building on its global expertise in the nutrition and wellness domain,
Amway India, one of the country’s leading FMCG direct selling companies, celebrated World
Health Day with a national webinar on building a better tomorrow with a focus on nutrition in
children. Organized in association with its NGO partner SRF Foundation, the virtual platform
brought together policy experts, subject-matter experts, and industry leaders to discuss current
challenges and opportunities in improving nutrition and health amongst children, especially
those under 5.
As per the latest National Family Health Survey (NHFS), 18 of the 22 states and Union
Territories (UTs) have recorded an alarming rise in the malnutrition condition of children under
five. While each of the surveyed states and UTs reported 22 per cent or more stunted children,
at least eight out of 342 surveyed districts registered more than 50 per cent prevalence of child
stunting. Deliberating on such critical issues and the need to address inequities in access to
health and nutrition, present at the conference were Ms Jyotika Kalra, Member, National Human
Rights Commission, Mrs Rajbala Kataria, Joint Director, Women and Child Development
Department, Haryana, Dr Sujeet Ranjan, Executive Director, The Coalition for Food and
Nutrition Security (CFNS), Mr Ajay Khanna, Chief Marketing Officer, Amway India Enterprises
Pvt. Ltd, Dr Sirimavo Nair, Professor in Foods and Nutrition, Faculty of Family and Community
Sciences, The Maharaja Sayajirao University of Baroda, Mr Basant Kumar Dube, District
Immunization and Child Health Officer, Nuh and Dr Y. Suresh Reddy, Director, SRF Foundation.
Speaking at the conference, Ajay Khanna, Chief Marketing Officer Amway India said, “The
WHO theme* of World Health Day 2021 of building a fairer, healthier world is a clarion call to
strengthen action in the best possible way to make lives healthier and better for every child in
the country.  Amway India is one of the foremost proponents of holistic nutrition and wellness.
With our vision of helping people live better, healthier lives, we endeavor to make a tangible
societal impact through multiple social initiatives. Aligned with Government of India's National
Nutrition Mission, Amway had introduced its globally acclaimed campaign, ‘Power of 5’ aimed to
raise awareness on the issue of childhood malnutrition and bring in the much-needed behavioral
shift among mothers and communities at large. Leveraging the success of our pilot project in
Kirari village, New Delhi, we are launching the second phase of this project with SRF
Foundation in Nuh district, Haryana. Under this two-year program, we intend to benefit over
51,000 people including 15,000 children in the age group of 0-8 years. I truly believe that with
similar meaningful partnerships and collaborations, we can achieve the vision of a healthy
India.”
*World Health Day (who.int)

Commenting on the initiative, Dr. Y. Suresh Reddy, Director, SRF Foundation said, “Despite
significant economic growth, India still bears an unacceptably high burden of malnourished
children. We are focused on channeling our efforts to support and help as many children as we
can. With this collaboration with Amway India, we have initiated the process of spreading
awareness at the grassroots level regarding basic nutritional and hygiene practices. We are
thankful to the team at Amway India for their unwavering support.”
About Power of 5 Campaign
Amway launched its globally successful community-based program 'Power of 5' as a pilot in
India in collaboration with MAMTA HIMC. The program is targeted at the mothers and
caregivers of children under the age of 5 years and aimed to improve the nutritional knowledge
and practices inclusive of complementary feeding, hygiene practices, growth monitoring and
dietary diversity through extensive educational interventions. The campaign further aims to
identify and manage the malnourished children, and those with infections, by developing
synergies among the service providers of associated departments (Integrated Child
Development Scheme, Health and Sanitation) for improved services and timely referrals. The
Power of 5 programme has benefitted over 40,000 beneficiaries including children below 5
years, frontline workers, parents, caregivers and community members. Through various
interventions such as training programmes, awareness sessions, nutrition education
programmes, Amway and MAMTA HIMC have been raising awareness amongst families about
malnutrition in children under the age of 5 years.

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.