May 12, 2021

The Times of Bengal

Manusher Sathe,Manusher Pashe

Switch to the new Saffola Mealmaker Soya Chunks that promises taste and softness with its Super Soft Technology

2 min read

As we step into a new year with some old traditions and new rituals, the love for Soya chunks remains the same. To add a lot more flavour and softness to our favourite, fatafati soya recipes, the newly launched Saffola Mealmaker Soya Chunks are now available at your local grocery store and online. These Saffola Mealmaker Soya Chunks are made using the Super Soft Technology which makes them tender & juicier. Delivering superior taste, softer texture and balanced nutrition Saffola Mealmaker is guaranteed to accentuate the taste of the traditional / signature Bengali soya dishes as it absorbs the flavour of the masalas really well thereby winning hearts across Bengali households with an exceptional flavour-filled experience.

 

A place known for its culinary culture and tremendous love for lip-smacking Bengali cuisines, from kathi-roll appetizers to the favourite Roshogullas or ChomChoms to the ultimate local favourite Soya, Kolkata offers a plethora in its food. With soya chunks being one of the most versatile ingredients featuring some of the famous dishes like Soya Chaap, Soyabean Kosha, Soyabean alur torkari many a times, soya chunks can be hard, bland and a bit chewy if not cooked carefully. With the new Saffola Mealmaker Soya Chunks one doesn’t have to compromise on health or taste, as it promises softness missing out on the taste and juiciness that soya chunks bring.

 

Commenting on the superior taste and texture of the new Saffola Mealmaker Soya Chunks, Celebrity Chef Kunal Kapur said, “Soya is a versatile ingredient and is one of the most popular and loved foods in the Bengali diet. The new Saffola Mealmaker Soya Chunks not only enhance the flavor experience of the soya chunks but also guarantees softness with its Super Soft Technology. These super-soft soya chunks will be a complete game changer for the soya lovers.”

 

Saffola Mealmaker Soya Chunks comes in four pack sizes – 45 gram for Rs 10, 200 gram for Rs 45, 400 gram for Rs 89 and 1 kg for Rs 150. It has been launched in Kolkata across general trade. It will also be shortly available across modern trade, on direct-to-consumer portal (https://stores.saffola.in/) and on major e-commerce platforms.

 

As we ride on the new normal, consumers’ preferences towards plant-based protein choices for their nutritional needs has increased, Saffola Mealmaker Soya Chunks provides one of the best vegetarian sources of protein. It offers 53 grams of protein for every 100 grams of product; 13 percent fibre and less than 1 percent fat, making the product not only one of the tastiest and softest in the category but also extremely healthy and nutritious.

 

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