The excitement around the 2021 IPL is at fever pitch and cricket-crazy
fans and fantasy players are having a field day. It’s the perfect time for India’s leading fantasy
gaming platform, PlayerzPot, to launch their new groovy-as-hell anthem – which is just what
they’ve done. Khela Kya, a killer, vibrant hip hop number is PlayerzPot’s dedication to the fun
and excitement of fantasy team building that unites all fans during the IPL.
The anthem is performed by India’s hottest new rapper, KaamBhaari (real name, Kunal
Pandagale) and features him in the video alongside Bhuvneshwar Kumar and Smriti Mandhana
in never-seen-before glam avatars.
The anthem paints a bright and fun picture of the world of PlayerzPot, aka India ka Naya
Maidan, where people of all skills and gaming preferences unite and have a blast. With the edgy
and ultra-cool voice of KaamBhaari, of Gully Boy fame, behind it the anthem is picking up fans
everywhere it goes. The anthem pumps up fans for the upcoming cricket carnival and asks them
one simple question – have they made their team on PlayerzPot yet? Or rather, PlayerzPot pe
The anthem and its digital video commercial will be rolled out across Disney+ Hotstar and all
PlayerzPot touch points and digital platforms. It has been conceptualized by Interactive
Avenues and created by Prime Focus India. The exciting energy and peppy tune of the new
song, makes it the perfect contender to be the sports anthem for the ongoing IPL season.
“PlayerzPot pe khelakya? is a catchy tagline and one which shall be used a lot in regular
conversations in the days to come. We are confident that this slogan will find its place amongst
the target audience, especially during the IPL fever. The idea of the rap anthem is to match the
brand’s energy with KaamBhaari’s unique touch” says Mr. Sunil Yadav, CEO,PlayerzPot
“We wanted to create something super catchy and fresh for the category. Something that
immediately sets PlayerzPot apart from the rest. We think we’ve done that with this anthem.
People will see Bhuvi, Smriti and KaamBhaari in completely new, glam avatars in PlayerzPot’s
new anthem – Khela Kya?” Says Eshwari Pandit, Creative Director at Interactive Avenues
“To complement the fresh and edgy new look of the brand, we felt we needed a video that
matches that energy. We felt that a rap video with a booming bassline and bright pop colours
and cool graphics captures the world of PlayerzPot beautifully. It’s unlike anything in the
category.” Says Suraj Talaulikar, Creative Director at Interactive Avenues
The brand will also come up with a hook step challenge to increase the engagement towards its
audience. The leading fantasy gaming app will invite the audience to recreate the hook step of
the DVC (digital video commercial) and the top 5 winners will be rewardedwith exciting prizes
from PlayerzPot. All you have to do is to upload your reel to participate and tag
#PlayerzPot #KhelaKya #FeelItReelIt #T20 #T20Season #T202021
The anthem and its corresponding music video depict the enthusiasm and joy experienced by
the common man when their favourite team or players win and invites them to join in the
celebrations with them, on a deeper level!
Check out the DVC here: https://www.youtube.com/watch?v=j7OkN-eal_o