École Intuit Lab, a globally acclaimed French institute of design, digital and strategy creation in partnership with Techno India group has commenced its admission cycle for the year 2021 at the Kolkata Campus. It has five campuses across the world – Paris, Marseille, Mumbai, Kolkata and Sao Paulo. The school invites applications to their Bachelor of Fine Arts, Bachelor of Design in Visual Communication, Bachelors in Digital Product Design, and Masters in Advertising, Design and Digital Communication programmes.
Students who wish to apply will have to submit an online application form by making a payment of Rs.1000 for the desired course, followed by an online design entrance test. Selection of applicants is done considering test scores, followed by personal interview and review of creative art-work.
The Bachelor of Design course is a 4-year-long programme with a focus on industry-academia collaboration and over 70+ visiting faculty members. From creative directors to studio heads, and copywriters, the graphic design teaching faculty is replete with industry experts who’re armed with decades of experience.
Similarly, the Bachelor of Game Art and Design program has collaborations with two leading game-developing companies – UBISOFT and UNITY. Over the four years, students are immersed in the various facets of game development; right from learning essential software techniques to getting an expertise in art, the Bachelor of Game Art and Design programme aims to create industry-ready students with an acute sense of game design.
As for the Masters in Advertising, Design and Digital Communication, it is a full-time 2 years programme that is open to students from all disciplines. With a 2-week-long workshop abroad and a compulsory 6 month internship component, the program aims to open up international horizons for students. Right from branding, creative writing to website and app design the course covers a whole gamut of subjects so that students can develop a holistic sense of the vastly dynamic communications industry.
Mr. Meghdut Roy Chowdhury, Director, Global Operations, Techno India Group said” We have always believed in offering distinguished and varied courses to the students of West Bengal. Techno India Group and Ecole Intuit Lab together are offering a curriculum which will offer unique courses highlighting the correlation between art and technology. Through this partnership and new-age teaching practices, we will be able to cultivate a balance between training and experience; between theory and practice; between academic and professional.
Speaking about the commencement of admissions, Yan Garin, the Country Head of École Intuit Lab, said, “Design is inherently part of French and Indian tradition. India has one of the richest histories when it comes to design and this is why we have not one but two campuses in the country. With these undergraduate and graduate programs, we want students from India to have a host of opportunities and explore the world through their passion for design. Students once again are facing uncertainty due to the pandemic and we want to ensure that the admission process is smooth.”
The campus is located in Salt Lake, Sector 5 which is a student hub of Kolkata and well connected to the city through public transport, making it easy for future students to settle down. Furthermore, there is a huge student body support offered by Techno India University, with other campuses being present in the same location.