Birla Tyres, one of India’s most trusted tyre brands, celebrated the spirit of Durga Puja with its special community initiative, ‘Maa Asche’, bringing Maa Durga closer to those unable to visit traditional pandalsHeld on 17th and 18th October 2026, the two-day initiative aimed to spread festive joy among elderly citizens, patients and individuals in care facilities, reinforcing the message of faith, inclusion and togetherness.
Inspired by the thought “If people cannot go to Maa, Maa can come to them,” Birla Tyres transformed a specially fabricated vehicle carrying an idol of Maa Durga into a travelling Durga Puja pandal, offering devotees an opportunity for darshan, prayers and pushpanjali.
Flagged off from Thakurpukur, the travelling pandal covered key locations across Howrah and HooghlyOn 17th October, it visited Indian Oil at Dhulagarh, Sanjiban Hospital at Fuleswar and Santosh Promoda Old Age Home & Hospital in BagnanOn 18th October, the journey continued to Hindustan Petroleum at Dankuni, Simla Old Age Home and ESI Hospital at Serampore.
Speaking on the initiative, MrSomesh Satnalika, Business Head, Birla Tyres, said: “Durga Puja is a celebration of faith, togetherness and joyThrough ‘Maa Asche’, we wanted to bring this festive spirit closer to those who could not visit the pandalsThis initiative reflects our commitment to staying connected with the communities we serve.”
Through ‘Maa Asche’, Birla Tyres brought together mobility, cultural traditions and social purpose, reinforcing its commitment to meaningful community engagementBy taking the celebrations to those unable to visit pandals, the initiative reflected the brand’s connection with the people of Bengal while celebrating the spirit of inclusion, compassion and togetherness that defines Durga Puja.
About Birla Tyre:
Birla Tyre has long been one of India’s most trusted names in tyre manufacturing, recognized for its quality, durability, and performance across commercial and off-road segmentsNow, under the leadership of its new promoters, Birla Tyre is entering a new chapter of revival and reinventionCombining its legacy with innovation, fresh capital and a renewed customer focus, the brand aims to deliver high-performance solutions for the evolving mobility and automotive sectors in India and globally.
