Launches ‘Lay’s® Kholo, Ranbir Se Milo’, bringing fans a chance to meet Ranbir Kapoor and win exciting prizes valued at INR 2 crore
Lay’s®, one of India’s most loved potato chip brands, has long been synonymous with joy, playfulness and memorable everyday momentsOver the years, the brand has celebrated the lengths fans will go to for their favourite Lay’s®, most recently through its playful ‘Lay’s® Ke Liye Kuchh Bhi’ proposition featuring brand ambassador Ranbir Kapoor.
Taking this consumer connection a step further, Lay’s® is now turning that love into an unforgettable experience with the launch of ‘Lay’s® Kholo, Ranbir Se Milo’.Putting consumers at the heart of the campaign, ‘Lay’s® Kholo, Ranbir Se Milo’ turns every eligible INR 20 Lay’s® pack into the starting point of an exciting fan journey, with chances to win rewards valued at INR 2 crore* in total, including the ultimate fan experience — a chance to meet Ranbir Kapoor
Through a seamless WhatsApp-led experience, consumers can upload and verify eligible packs, enter the contest and unlock chances to win bigger rewards as they progress.The rewards get bigger as fans progress through the six-week contest periodWith 3 verified packs, participants get a chance to win a gaming console; 5 packs take them towards a chance of winning a premium smartphone; 10 packs open up the chance to win a dream international holiday; and with 20 packs, fans could get the ultimate reward — a chance to meet Ranbir Kapoor.Speaking about the initiative, Aastha Bhasin, Marketing Director – Potato Chips Category, PepsiCo India, said, “Lay’s® has always been about creating moments of joy, with our consumers at the heart of everything we do.
With ‘Lay’s® Kholo, Ranbir Se Milo’ Contest, we’re taking that connection a step further – turning the simple act of opening a pack into the start of something truly memorableFrom rewarding experiences including the chance to meet the much-loved Ranbir Kapoor, the campaign brings together everything our fans love- great taste, joy and unforgettable momentsIt’s our way of celebrating our consumers continued love for Lay’s®, while making every pack an opportunity for something special.”
At the heart of the campaign is the neighbourhood kiranaConsumers can purchase an eligible INR 20 Lay’s® pack from participating stores, scan the campaign QR code or access the digital link, enter the Lay’s® WhatsApp journey and open their pack’s image to participate
Through this seamless journey, Lay’s® is bringing the excitement of the campaign closer to consumers at neighbourhood stores across the country.Ranbir Kapoor, superstar and Lay’s® brand ambassador, said, “Lay’s® and I have had a lot of fun together, and what makes this one special is that it is really about the fansThey have always shown me so much love, so the idea that a simple INR 20 pack could bring us face-to-face is quite exciting
And there are some great rewards along the way too! I’m looking forward to meeting the winners and sharing a pack of Lay’s® with them.”The campaign will be supported across retail, digital, creators and social media, bringing the offer to life both online and at neighborhood storesFrom the first pack to the final reward, the idea is simple: the more fans enjoy Lay’s®, the closer they get to something big.
How to participate*:Scan the QR code available on campaign material at the store, visit https://pepgenie.com/lays, or follow the campaign link on @lays_india (Instagram)Enter the Lay’s® WhatsApp journey for further directions.Buy an eligible INR 20 Lay’s® pack from any kirana/ neighbourhood storeKeep adding verified packs to move through the reward journey and get closer to the chance to meet Ranbir Kapoor.
