The Times of Bengal

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HTech brings HONOR90 5G in India; sets new standards for comfortable viewing and creative freedom

7 min read

HTech, a comprehensive solutions provider, today announced the launch of HONOR 90
5G in India. Equipped with a stunning 200MP Main Camera featuring AI Vlog Master and industry-leading Quad-Curved
Floating Display with 3840 Hz PWM Dimming technology, the HONOR 90 5G packs groundbreaking hardware and
software into one device to empower the always-on generation with personalised experiences and human-centric
Commenting on the launch, Mr. Madhav Sheth, CEO, HTech, said, “We at HTech, are pleased to mark an important
milestone by bringing back to Indian consumers a strong brand that has cutting edge technology, and a self-reliant
ecosystem. With a focus on empowering consumers with leading technology, Honor continuously works toward bringing
innovation in display technology, battery tech software and artificial intelligence, which are backed by strong R&D
capabilities. Leveraging HONOR’s strong network and value chain, we are introducing the first smartphone in Indian
shores with the launch of HONOR 90 5G.
Boasting cutting-edge AI technologies and best-in-class innovations, including an ultra-clear 200MP camera, AI Vlog
Master and Zero Risk Eye-Comfort Display, the handset heralds a revolution in smartphone photography and display
technology. It is a convergence of advanced technology and sophisticated design which deliver a truly personalized
experience. As we embark on this exciting journey in India, we are confident that users will wholeheartedly embrace
Honor’s exceptional products.”
Speaking about the collaboration, Ranjit Babu, Director, Wireless and TV, Amazon India, said, “We at Amazon are
thrilled to witness the comeback of Honor in India through HTech, and we are certain that the Honor 90 will become the
first amongst the many smartphones that will help honor tech become a popular smartphone brand in India. With
powerful performance, sleek design, and a camera setup second to none, we are sure that the Honor 90 will create
waves in the industry. With today’s launch, we further fortify our strong selection on India’s favorite online e-commerce
destination as we gear-up for the festive season.”
Powerful and versatile multi-camera experience
The all-new triple camera system consists of a 200MP Main Camera with a 1/1.4-inch sensor, which by prioritizing
excellence in clarity, HDR capabilities, and low-light performance delivers outstanding photographic results. The triple
camera comes with a 12 MP ultra-wide and macro camera with a 112° field of view and a 2MP Depth Camera that helps
the camera gauge distances accurately. This camera is supported with multi-frame fusion, noise reduction algorithm and
pixel binning to give a light-capturing performance that is equivalent to large 2.24µm pixels(16-in-1). The 200MP Main
Camera produces outstanding high dynamic range (HDR) photos and detailed, bright shots in low light situations, making
each shot as lifelike as possible. On its front, Honor 90 sports a 50 MP camera which helps capture stunning selfies that
brim with details.
With the brand-new Portrait Mode, users can effortlessly create exceptional portraits that have well-defined facial
features, accurate skin tones and produce an authentic bokeh effect that naturally blends the background with the main
subject. To offer photographers greater flexibility, the Portrait Mode lets users capture photos at 2X zoom to produce
results that better highlight subjects in frames. Additionally, the smartphone harnesses the immense power of the
processor to deliver 4K video recording at 30fps from all three cameras – 200 MP Main Camera, 12 MP Ultrawide Camera
and 50 MP Selfie Camera.

HONOR 90 employs artificial intelligence (AI) to help vloggers streamline workflows. It helps denoise audio, makes video
mode recommendations, and comes with an AI Vlog Assistant that lets users generate a social media-ready 15-second
video with just a few taps. Furthermore, with omnidirectional noise reduction that has a signal-to-noise ratio of 20dB,
users can capture solid and clear human voices and zero of the surrounding noise – close to that of a professional
Elegantly crafted Design inspired by Luxury Jewellery
A pleasure to behold, Honor 90 is inspired by the haute couture and craftsmanship that’s associated with luxury jewelry.
HONOR 90 radiates sophistication through its slim 7.8mm thin design and 183g featherweight. Providing a pleasing
tactile, visually captivating experience, Honor 90 comes with gracefully quad-curved edges. Built to last, Honor 90 comes
with Deeply Reinforced Glass, thereby demonstrating exceptional robustness and enabling the curved display to
withstand being dropped any number of times. On the rear, HONOR 90 showcases the iconic N Series Dual Ring Design,
featuring rounded contours that are crafted with cutting technique to create a dazzling gleam, thereby elevating its
elegance to another level. Exuding elegance from every angle, the device comes in three mesmerizing colors: Midnight
Black, Emerald Green and Diamond Silver.
Zero Risk Flicker Free Display for a Comfortable and Immersive Viewing Experience
Equipped with a 6.7-inch Quad-Curved Floating Display, HONOR 90 supports a high resolution of 2664×1200, 100% DCI-
P3 color gamut and up to 1.07 billion colors. This display makes visual content come alive in life-like colors and perfect
clarity. The display supports a peak HDR brightness of 1600 nits, giving users improved on-screen readability even under
bright light.
The HONOR 5G 90 comes with an industry-leading eye comfort display that has been certified with TÜV Rheinland
Flicker Free Certification and has a risk-free dimming level. It supports the industry’s highest Pulse Width Modulation
(PWM) Dimming frequency of 3840Hz which ensures strain on users’ eyes is minimal when the phone is set at low
brightness. To alleviate eye fatigue, the display also features Dynamic Dimming which simulates natural light.
Additionally, it supports HONOR’s Circadian Night Display technology which filters blue light and promotes the secretion
of melatonin to naturally improve users’ nighttime sleep quality. The smartphone’s display has received a gold rating by
Striking the perfect balance between visual fluidity and battery life, it comes with an adaptive screen refresh rate of up
to 120Hz that dynamically adjusts as per the displayed content. In addition, ensuring that users enjoy an exceptional
multimedia experience whether they’re traveling or in the comfort of their homes, Honor 90 supports HDR10+ and HDR
certifications from Netflix and Amazon Prime Video.
Robust Performance
To ensure smooth performance, the HONOR 90 5G comes in two variants that have massive storage – 12GB +512 GB and
8+256 GB, which coupled with RAM Turbo, easily compresses apps and allocates RAM for future proof frequency, giving
up to 5GB on 8GB RAM variant 7GB on 12GB variant.
HONOR 90 5G comes packed with a large 5000mAh battery that empowers always-on users with day long usage. With a
single full charge, the smartphone can provide up to 19.5 hours of continuous video streaming, keeping users
entertained for extended periods. With its Built-in AI Power Saving Technology, HONOR 90 5G optimizes battery
performance and enhances efficiency, which enables maximum productivity even during intensive use.
The smartphone is powered by the Qualcomm Snapdragon 7 Gen 1 Accelerated Edition processor, which has 20% better
GPU performance and a 30% better AI performance compared to the phone’s predecessor. The processor allows Honor
90 to seamlessly handle 4K recording, manage noise reduction while recording videos and ensures that users can watch
videos for longer on their smartphone without experiencing any eye fatigue. The device’s internal temperature is kept in

check by a vapor chamber that’s 147% larger. The chamber facilitates efficient heat dissipation, allowing HONOR 90 to
stay cool to the touch even under heavy use.
A Truly Personalized Experience with HONOR MagicOS 7.1
HONOR 90 runs on the latest Android 13-based MagicOS 7.1, and packs a punch with enhanced smart features like
Magic Text, which provides a smart life experience and maximizes productivity. With Magic Text, users can extract
semantic information from a picture, including phone number, email, and website, and perform follow-up operations in
one tap.
Marking the biggest highlight of the smartphone, Honor 90 will support Google-related services, so users will not only
enjoy access to Google’s apps, but also the Playstore with its millions of applications. This sophisticated OS introduces
upgraded and personalized features, promising users a smarter and more convenient experience.
Market availability
HONOR 90 5G will be available for sale in three colors – Emerald Green, Diamond Silver and Midnight Black from 18th
September, 2023 12 Noon onwards across Amazon and retail channels. The smartphone will come in two storage
variants 8+256 GB and 12+512 GB priced at INR 37,999 and INR 39,999 respectively.
With the following offers, the price comes down to as low as INR 27,999 for the 8+256 GB variant and INR 29,999 for the
12+512 GB variant.
● Users purchasing the newly launched HONOR 90 5G can avail an instant discount of ₹3,000 when using CC, DC,
EMI transactions from ICICI and SBI Bank cards.
● Additionally, users who are willing to exchange their old smartphones while purchasing the HONOR 90 can also
avail an extra discount of ₹2,000.
● In addition, users will be able to avail a no-cost EMI upto 9 months from all banks and Bajaj Finserv cards,
coupled with a bundle deal of HONOR TWS/Goodies worth INR 5000, at no additional cost.
● As part of the bundle deal, users will also receive a 30W Type-C charger that’s compatible with the device free of

About HTech:
Founded in 2023 and headquartered in Gurgaon, HTech operates as a comprehensive solutions provider offering
services to manufacturing capabilities. HTech is the fully empowered partner for selling Honor smartphones in India in
collaboration with PSAV India. Our vision is to seamlessly integrate cutting-edge global technology with India’s distinct
local requirements. Guided by a harmonious fusion of global expertise and local insights, we specialize in delivering
tailored solutions that redefine industries and establish new benchmarks of excellence.
Our unwavering commitment to the “Make in India” initiative drives us to lead India’s technological evolution. We wish
to position India as a global technology, without infringing on any local regulatory norms. As we expand our footprint in
the country, we will work toward contributing to the development of manufacturing infrastructure and exports thereby
driving innovation from India to global markets.

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