GKB Opticals, the leading national optical retail chain with more than 60 years of legacy recently unveiled the second edition of its unparalleled collection – Wedding Edit. After the adulation garnered by the first season, GKB Opticals recreated the magic with the launch of its second edition, which started from November 2022 and came to a close by the end of January 2023 . The exclusive trunk show visited 5 metro cities of the country – Mumbai, Bangalore, Chennai, Kolkata, and Gurgaon and displayed the magnificent collection across stores. The concept of accessorizing eyewear to compliment one’s wedding outfits, received overwhelming response from the fashionistas across cities.
Indian weddings are a gala affair and to add to its grandeur, the brand introduced an array of eyewear ranging from premium to luxury brands which presented a perfect concoction of style and efficacy. Eyewear as an accessory has always elevated the look as a whole and GKB Opticals ensured that they become an inseparable part of the wedding looks too. To add bling to Indian weddings, and in line with the demand of our elite customers, the brand unfurled the second edition of its trailblazer collection. The trunk show visited 5 cities and featured more than fifteen luxury to premium eyewear brands. Geographically the collection covered all the cardinals, from Mumbai, Chennai, Bangalore to Gurugram and Kolkata.
The event kickstarted with curated invite hampers being sent out to patrons and influencers, who graced the event and surfed through the collection and ensured that they stocked-up their wedding wardrobes well before the collection got wrapped up. The store teams across cities decked up the stores and created a mellow ambience for shoppers to experience a plush time, shopping and trying on the latest collection.
GKB Opticals accessorized the eyewear segment to seamlessly blend them and create an enigmatic wedding look. The second season featured an ensemble of top brands like Cartier, Bvlgari, Gucci, Tomford, Maybach, Lindberg, Hublot and many more. The wide array at display was no less than a treat for every fashionista who had a great time trying on the exclusive mélange of aesthetic-looking sunglasses and frames. To suit the elaborate schedule of a big fat Indian wedding, the brand ensured that they have a wide range of options to amplify the look for every function.
While eyewear as an accessory can glam up any ordinary look, GKB Opticals as a fashion-forward eyewear brand introduced an exclusive line of products especially designed to style the wedding looks and celebrate the much-awaited “wedding season” of every Indian. Through the second season of Wedding Edit Events, the brand wished to level-up the wedding fashion quotient with its thoroughly curated and carefully crafted array of products.