Fabindia celebrates Chikankari with The Second Verse of ‘The Song of Spring’

Fabindia, India’s leading lifestyle brand, has announced the launch of Spring 2026 campaign, ‘The Song of Spring,’ featuring the new Chikankari collection. It spans diverse categories including Ethnic and Western styles for Men, Women, and Kids.

Reimagining centuries-old embroidery for the modern wardrobe, the collection fuses traditional craftsmanship with bold textile innovation. Moving beyond classic pastels, the range introduces a vibrant palette of plum, berry, and fuchsia across cotton, crepe and yarn-dyed textures. From versatile co-ord sets and tailored vests to fluid resort dresses and saris, the silhouettes offer a sophisticated mix of heritage and “sharp” contemporary style. The collection’s centerpiece is a striking monochrome series, using high-contrast black-and-white embroidery to transform this traditional craft into a bold, modern statement.

While commenting on the launch, a Fabindia spokesperson said: “Behind every thread is a heartbeat; behind every pattern, a lifetime of devotion. To provide deeper context to the craftsmanship, we have released a film highlighting the master craftspeople within the artisan clusters. It offers an intimate lens into our cluster communities, going behind the stitches to reveal the patience and precision that define Chikankari. It is a tribute to the human element, the master craftspeople who transform a rhythmic needle-pull into a cultural legacy.”

Extending this vision to the entire family, the collection features menswear highlighted by long and short kurtas and shirts with intricate yoke embroidery and ombre finishes alongside a vibrant kids’ line with all-over embroidered kurtas and checkered shirts in a palette of sun-washed yellows, tender pinks, and breezy blues. Every garment in the collection is verified by the Craftmark Tag, ensuring the authenticity of the hand-crafted work, across all 350+ stores.

The full range is now available at over 350 Fabindia stores nationwide and online at www.fabindia.com.

About Fabindia Ltd.
Fabindia Ltd. was founded in 1960, with its first retail store in New Delhi. Bringing forth craftsmanship with contemporary designs, Fabindia carries a 65-year legacy of celebrating India’s rich heritage, panning over 340+ stores across 127 cities within the country and 13 international outlets across 7 countries. The offering includes a variety of Indian and Western wear for men, women, and children.

Over the years, jewellery, bags and footwear, home furnishings, furniture, gifts, organic food and personal care products have been introduced to the range. An amalgamation of aesthetics and affordability, the brand is a celebration of India and its crafts and is one of the country’s largest private platforms for products made from traditional techniques, skills and hand-based processes. Fabindia connects thousands of craft-based rural producers to urban markets, creating employment for artisans and preserving the country’s traditional handicrafts.