How I Display WooCommerce Reviews Anywhere in WordPress (& Boost Sales)

Hiding your best WooCommerce reviews on product pages is like keeping your top salespeople in the back room. When reviews are scattered or hidden, most visitors never see them. And that means missed chances to earn trust and make sales.

By showing your reviews on your homepage and other key pages, visitors can see real customer experiences right away. This helps them feel confident about buying and gives your store a real boost in credibility and conversions.

After testing several plugins, I found that Smash Balloon’s Reviews Feed Pro makes it easy to display WooCommerce reviews anywhere on your WordPress site.

In this guide, I’ll walk you step by step through the process so you can turn your customer reviews into a powerful sales tool.

How to display WooCommerce reviews anywhere

📚 TL;DR: The easiest way to display WooCommerce reviews anywhere on your site is with Smash Balloon’s Reviews Feed Pro. It detects your products automatically and lets you add review feeds to your homepage or sidebars – no coding needed.

Why Show WooCommerce Reviews on Your WordPress Website?

Showing WooCommerce reviews outside of your product pages is a simple way to build trust and boost sales across your entire site.

Most shoppers look for social proof before they buy. In fact, over 90% of consumers read reviews before making a purchase.

However, when reviews only appear on product pages, many visitors never see them. This is especially true if they land on your homepage or a landing page first.

I’ve seen this with a lot of WooCommerce stores. The reviews are there, but they’re not doing much because they’re hidden where casual visitors don’t usually look.

Here’s why showing your reviews in more places can make a real difference:

🤝 Build trust right away — when visitors see real feedback as soon as they arrive, they feel more confident browsing and buying.
📈 Increase conversions with social proof — reviews work like recommendations from other customers, which is often more convincing than sales copy.
🧩 Stop letting great reviews go unnoticed — if shoppers never reach your product pages, they miss your best testimonials.
🧑‍💻 Reach visitors no matter where they are — adding reviews to your homepage, landing pages, or sidebar helps more people see them.
💰 Use reviews as a flexible sales booster — you can highlight feedback by product, category, or tag to match what different visitors care about.

The best part is that setting this up doesn’t require any coding or technical skills. In the steps below, I’ll show you exactly how to display WooCommerce reviews anywhere on your site:

Step 1: Install and Activate Reviews Feed Pro

Smash Balloon’s Reviews Feed Pro is the best customer review plugin for WordPress. It lets you display reviews from WooCommerce and other platforms anywhere on your WordPress website.

This powerful plugin comes with a visual customizer, flexible layout options, and automatic review syncing. So, your feed always stays up to date without any manual work on your end.

One of the things I appreciate most about it is that the plugin automatically detects your WooCommerce store. This means there’s no coding and no API keys to deal with. It connects to your products automatically.

You can learn more about it in our detailed Smash Balloon review.

⚠️ Before You Begin: You’ll need an active WooCommerce store set up on your WordPress website. Also, make sure that reviews are enabled in your store by checking WooCommerce » Settings » Products and checking the ‘Enable reviews’ checkbox.

If you haven’t started yet, check out our guide on how to set up a WooCommerce store.

The Reviews Feed free version is a good starting point, but it’s limited to Google and Yelp reviews. To display WooCommerce reviews and access more powerful options, you’ll need Reviews Feed Pro.

To get started, head over to the Smash Balloon Reviews Feed Pro website and sign up for an account. From there, you’ll need to pick a plan and complete the checkout process.

The Smash Balloon Reviews Feed Pro WordPress plugin

Once your purchase is confirmed, you’ll be able to download the plugin zip file from your account dashboard. Make sure to also copy your license key because you’ll need it in just a moment.

From here, you can install and activate the plugin.

In your WordPress admin area, let’s navigate to Plugins » Add Plugin.

The Add Plugin submenu under Plugins in the WordPress admin area

Next, click ‘Upload Plugin.’

In the file uploader, simply click ‘Choose File’ and upload the zip file you downloaded.

Select plugin zip file to upload and install in WordPress

Once uploaded, click ‘Install Now’ followed by ‘Activate.’ See our guide on how to install a WordPress plugin if you need help with this step.

After activation, the plugin will prompt you to enter your license key. Simply paste the key you copied earlier into the field provided and click ‘Activate’ to activate it.

Reviews Feed Pro's setup wizard to verify license key

Once your license is verified, don’t forget to click the ‘Save Changes’ button.

With that done, you’re all set and ready to create your first WooCommerce review feed.

Step 2: Create Your First WooCommerce Review Feed

Now, it’s time to create your first feed.

From your WordPress dashboard, navigate to Reviews Feed » All Feeds. This is where you can manage all your review feeds once you start creating them.

To get started, click the ‘Add New’ button at the top of the page.

Creating a reviews feed on your WordPress website

The plugin will prompt you to add a source for your feed. A source is simply where your reviews come from — in this case, your online store.

Click ‘Add Source’ to begin the setup process.

On the next screen, you’ll see a list of available review platforms.

Choose ‘WooCommerce’ from the options.

Because Reviews Feed Pro automatically detects your WooCommerce store, it will connect right away without any extra configuration.

You’ll then need to decide which reviews you want to pull into your feed. The plugin gives you three flexible options:

Individual Products — pick specific products by searching for them by name or SKU. This works well if you want to highlight reviews for popular products.
Categories — display reviews from an entire product category at once. This is a great option if you want to showcase feedback across a full product range.
Tags — pull reviews from products that share a specific tag. This is useful for niche collections or themed groups, such as “summer picks” or “staff favorites.”

Once you’ve chosen your preferred option, you can search for or select the specific products, categories, or tags you want to include.

Before you finish, Reviews Feed Pro will ask you to give your source a name.

I recommend using something descriptive, such as “Summer Collection Reviews” or “Best Sellers Feed,” for easier organization.

Once you’re happy with your selection, click ‘Finish.’

Reviews Feed Pro will now pull in the reviews connected to your chosen products, categories, or tags, and get your feed ready for customization.

Go ahead and click ‘Next.’

Step 3: Customize Your Review Feed Design

Now that your feed is pulling in reviews, it’s time to make it look great on your site.

Reviews Feed Pro will redirect you to a live customizer. It shows you a real-time preview of your feed as you make changes. This makes it easy to get everything looking just right before you publish.

Adjusting the Layout

The first thing you’ll want to do is choose a layout for your feed. The plugin offers several options, for example:

Carousel — Displays reviews in a sliding format, which works well for homepages or landing pages where space is limited.
Grid — Shows reviews in a clean, organized grid, making it a good fit for most pages.
Masonry — Similar to a grid, but with varying card heights for a more natural, Pinterest-style look.

There are other options, like Simple Cards or a Single Review. Each layout has its own feel, so it’s worth previewing all three to see which one suits your brand best.

For this guide, I’ll choose the ‘Carousel’ template.

Choosing a Smash Balloon template for your reviews

Once you choose a layout, you’ll land on the customizer’s ‘Layout’ panel.

💡 Note: Customization settings may vary depending on your chosen template. I’m using the ‘Carousel’ template.

Here, you can control how your reviews look from the left-hand panel, such as:

Spacing between reviews — Controls how much space there is between each review, so everything feels less crowded and easier to read.
Number of reviews shown on desktop, tablet, and mobile — Lets you choose how many reviews appear on different screen sizes, so your layout looks good on any device.

Note that these default layout settings work well for most sites, so you can leave them as-is or tweak them if needed.

If you scroll down this panel, you’ll find more customization settings:

Carousel breakpoints — Set how the review carousel adjusts on different screen sizes.
Columns and rows layout — Control how many reviews appear in each row and column.
Rewind or infinite loop — Choose whether the carousel stops at the last review or loops back to the start.
Slide interval time (in milliseconds) — Decide how fast the reviews move when autoplay is enabled.
Navigation controls — Show or hide arrows and pagination dots to make the carousel easier to use or to keep a simpler look.
Autoplay — Turn automatic sliding on or off.
Content length — Limit how many characters are shown in each review to keep the layout tidy.

Here, I kept everything as is except for the navigation controls. I hid the arrows as I found it cleaner that way.

With that done, you can click the back button to the main customization panel.

Customizing the Header

From here, you can customize your WooCommerce reviews header. The header appears at the top of your review feed. It gives visitors instant context about what they’re looking at.

First, make sure it’s enabled inside the customizer, and then you can click ‘Heading’ to customize it.

In the ‘Content’ field, you can edit your heading. Something like “What Our Customers Say” works well for most stores.

You can also change the text color and size to make sure the header blends naturally with the rest of your site’s design.

💡 Note: If you accidentally closed the editor, don’t panic. You can go to Reviews Feed » All Feeds in the WordPress admin and click on the ‘Edit’ icon next to the feed.

Once you’re done, you can click the button to go back to the main customization panel.

Customizing the Reviews Section

Next, you can fine-tune your reviews feed.

In the ‘Reviews’ panel, you can customize your post style and how each individual review is displayed.

Let’s start with ‘Post Style.’

You can choose from two options:

Boxed — Displays each review inside a bordered box and lets you set a background color.
Regular — Shows reviews without a box, using a simple divider line that you can customize the color.

💡 Note: Post style options may vary depending on your chosen template. I’m using the ‘Carousel’ template.

Matching the background or divider color to your brand colors helps the feed blend naturally with your WordPress theme.

Then, in the ‘Edit Individual Element’ page, the plugin lets you control exactly what appears inside each review card.

You might choose to show or hide elements like the reviewer’s name, star rating, review date, or review text. This gives you a lot of flexibility to keep things clean and focused.

Expert Tip: When displaying customer reviews, you are technically handling user data. I recommend updating your Privacy Policy to mention that you display these reviews. This keeps your site compliant with data protection laws.

Customizing reviews' individual elements

For each of those elements, you can edit the colors, padding, and margin.

You can also customize the font’s weight, height, and size in the ‘Review Paragraphs.’ Plus, you can show or hide the reviewer’s uploaded images or videos.

Next, if your feed includes a lot of reviews, you can enable a ‘Load More’ button so visitors can browse additional reviews without the page feeling overwhelming.

If you’d prefer to keep the feed compact and show only a fixed number of reviews, you can simply leave this option off.

Before you move on, I recommend taking a moment to preview your feed on smaller screen sizes using the customizer’s device preview options.

Reviews Feed Pro is designed to be responsive, but it’s always a good idea to double-check that everything looks clean and readable on mobile devices, too.

Previewing WooCommerce reviews feed for different devices

Once you’re happy with how your feed looks, click ‘Save’ to store your customization settings.

Step 4: Add Multiple Sources to One Feed (Optional)

If you want to take your review feed a step further, Reviews Feed Pro makes it easy to combine reviews from multiple sources into a single feed.

This is completely optional, but it can be a powerful way to show off a wider range of customer feedback in one place.

To add a second source to your existing feed, go to Settings » Source inside the feed editor.

Then, click the ‘Add another Source’ button.

This lets you go through the same source setup process you completed in Step 2.

From there, you can add another set of products, categories, or tags to the same feed.

One practical use for this is combining reviews from different product categories. For example, if you run a clothing store, you might combine reviews from your Men’s and Women’s categories into one feed for a general testimonials page.

You can also get more creative with how you combine sources.

A great approach is to mix broad categories with specific individual products. For instance, you could pull in testimonials from your entire ‘Accessories’ category and then add a specific bestselling product on top of that.

Adding an entire WooCommerce category to the source

This way, your most popular items get extra visibility while the feed still feels well-rounded.

If you create multiple feeds over time, use the source popover to stay organized.

With one click, you can see which products, categories, or tags are connected to a feed. You can also verify sources without opening the editor and update feeds faster for promotional or seasonal campaigns.

This is especially helpful for larger stores managing many feeds.

While you’re here, you may also want to explore a few other settings, such as ‘Moderation.’

It lets you easily moderate and filter your WooCommerce reviews to choose exactly which ones are displayed on your site. But if you want to keep it automatically updated, you can leave this setting disabled.

Step 5: Display Your Review Feed on Your Site

With your feed created and customized, it’s time to put it to work.

Where you place your reviews matters just as much as the reviews themselves. The goal is to get them in front of visitors at the moments when they’re most likely to be influenced by social proof.

I recommend starting with your homepage — it’s the first place most visitors land, and a well-placed review feed can immediately build trust.

Here’s how to do each of these using Reviews Feed Pro.

Add Feeds to Your Homepage Using a Block

The easiest way to embed your review feed on a specific page is by using the Reviews Feed block inside the WordPress block editor.

To do this, simply click the ‘Embed’ button to launch the embed wizard.

On the popup, you’ll see your feed’s shortcode and an ‘Add to a Page’ option.

Let’s choose ‘Add to a Page.’

Then, go ahead and select the page where you want the feed to appear, such as your homepage (or a custom landing page).

Click the ‘Add’ button.

Choosing an existing page to embed the reviews feed

In the block editor, click the ‘+’ icon to add a new block.

Search for ‘Reviews Feed’ and select it from the results.

You’ll then see your review feed appear right there in the content editor.

If you have multiple review feeds, the plugin will let you choose which feed you want to display. You can also click the dropdown menu on the block’s settings panel on the right of the editor.

From here, you can move your review block up or down.

Once you’re happy with the placement, click ‘Publish’ or ‘Save’ to save your changes.

You can now visit your site to see it in action:

WooCommerce reviews feed on the homepage

Add Reviews in Sidebars and Widget Areas With a Shortcode

This method works great for sidebars and footers, which are commonly used in classic WordPress themes. It also works with most page builders that support shortcode blocks.

To start, simply click ‘Embed’ inside Reviews Feed Pro’s customizer.

In the popup, you’ll see the review feed’s shortcode along with an ‘Add to a Page’ option.

Go ahead and click ‘Copy’ next to the reviews feed’s shortcode.

💡 Note: If you accidentally closed the editor, don’t worry. You can find your shortcode in the Reviews Feed » All Feeds page and locate the feed you created. The shortcode will be listed there — it will look something like [reviews-feed].

Now, you can head over to Appearance » Widgets.

Then, add a ‘Shortcode’ block to your preferred widget area, like the sidebar or footer.

From here, paste your copied shortcode into the widget.

With that done, click ‘Update’ to save.

And that’s it, you can head over to your site and see everything in action.

Here’s how the WooCommerce reviews look on my contact page, for example:

Reviews Feed on a Contact page's sidebar

🧑‍💻 Pro Tip: Do you want to enable a profile picture upload to your contact form just like in the screenshot above? Check out our guide on how to let users take live photos and videos in WordPress forms.

Add Feeds Sitewide Using Full Site Editing (FSE)

If your WordPress theme supports Full Site Editing, you have an even more powerful option available. FSE lets you add your review feed directly to theme templates like your header, footer, or custom page templates.

This way, your reviews will appear consistently across multiple pages without having to edit each one individually. It’s a real time-saver for stores that want sitewide social proof without a lot of manual work.

To get started, go to Appearance » Editor from your WordPress dashboard.

💡 Note: If you don’t see ‘Editor’ in your menu, you are likely using a classic theme. In that case, you should stick to the shortcode or widget method shown above.

From there, navigate to the template where you’d like to add the feed.

For example, I’m going to add it to my active ‘Blog’ template.

Once you’re in the template editor, click the ‘+’ icon to add a new block.

Then, simply search for ‘Reviews Feed’ and insert it just like you would on a regular page.

Once that’s done, visit your site to see the result.

Here’s how WooCommerce reviews are displayed on my WordPress blog:

Bonus Tip: Show Google, Facebook, and Yelp Reviews in WordPress

If you want to pull even more social proof onto your site, you can display reviews from major platforms like Google, Facebook, and Yelp alongside your WooCommerce reviews.

These can boost credibility and increase conversions even further.

Smash Balloon’s Reviews Feed Pro supports all of these platforms, so you can create separate feeds for each one or combine them with your WooCommerce reviews using the multi-source feature you learned about in Step 4.

This is a great way to show visitors that your store is trusted across multiple platforms, not just on your own WordPress website.

Adding a custom header to a Yelp, Facebook or Google review feed

For details, see our guide on how to show Google, Facebook, and Yelp reviews in WordPress.

FAQs About Displaying WooCommerce Reviews in WordPress

Below are answers to some common questions about displaying WooCommerce reviews on your WordPress website.

Can I display reviews from only specific products?

Yes, you can show reviews from specific products using Smash Balloon Reviews Feed Pro. You can choose the ‘Individual Products’ option when setting up your feed and select products by name or SKU. This way, only reviews from those products will appear in the feed.

Do new reviews automatically appear in my feed?

If you use Reviews Feed Pro, new reviews will automatically appear in your feed without any manual updates needed. This plugin syncs with your WooCommerce store in the background, so fresh reviews are pulled in and displayed as they come in.

Will short reviews appear in my feed?

Yes, short reviews will appear in your feed by default. However, some customer review plugins let you control what content is displayed inside each review card.

Can I display a WooCommerce review feed on multiple pages?

Yes, you can display your WooCommerce review feed on as many pages as you like.

For example, if you’re using Reviews Feed Pro, you can add the feed using a block in the block editor or paste a shortcode into any page, widget area, or page builder module where you want the reviews to appear.

Can I combine WooCommerce reviews with reviews from other platforms?

Yes, you can combine WooCommerce reviews with reviews from other platforms like Google, Facebook, and Yelp using Reviews Feed Pro.