BETHESDA, Md., Jan. 22, 2026 /PRNewswire/ — More than half of all Americans take dietary supplements, yet many struggle to find trustworthy information about their safety and effectiveness. To address this critical public health gap, the National Institutes of Health (NIH) Office of Dietary Supplements, through NASA’s Tournament Lab, has launched the Supplements, Facts First: A Digital Adventure for Every Age Challenge. The challenge is facilitated by HeroX, the leading platform and open marketplace for crowdsourced solutions.
The competition, which offers up to $869,000 in total prizes across three development phases, empowers problem solvers to transform static evidence-based fact sheets into engaging experiences that meet people where they are – on social media, mobile apps, and streaming platforms. From mobile developers and UX designers to health educators and content creators, anyone with problem-solving skills is invited to participate and create solutions that enhance public health.
The challenge embraces creative freedom in supplement education, encouraging innovative approaches that translate dietary supplements into engaging solutions with real-world impact. From gamified apps and social media campaigns to AI chatbots, video series, and emerging technologies like AR and voice assistants, the challenge welcomes diverse formats, each designed to help audiences better understand supplements and use them safely in their everyday lives to improve their health.
The challenge’s three-phase structure provides support for solution development:
- Phase 1 (Concept & Community Design): April 6, 2026, 5:00 PM EST deadline
Up to 8 winners receive $40,000 each - Phase 2 (Working Prototype): April 20, 2027, 5:00 PM EST deadline
Up to 5 winners receive $50,000 each - Phase 3 (Ready-to-Launch Solution): December 6, 2027, 5:00 PM EST deadline
Grand Prize: $150,000 | Runner-Up: $84,000 | Third Place: $65,000
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