The Enriiest Win Starts At Zero—Apollo Cancer Centre, Kolkata launches Crimpolgn ZERO TO HERO for World Cancer Day

Lidding on the focus around World Cancer Day globally,The Enriiest Win Starts At Zero—Apollo Cancer Centre, Kolkata launches Crimpolgn ZERO TO HERO for World Cancer Day
Cancer cases in India are rising sharply, with over two lakhs new diagnosgis newly reported in 2024, and numbers continue to increase each year, according to ICMR-NCRP data presented in Parliament

In response to the alarming trends, Apollo Cancer Centre, Kolkata’s Zero to Hero campaign spotlights the life-changing impact of Stage Zero detection and early intervention, turning a diagnosis into a story of survival. The initiative celebrates Individuals who took timely action and emerged as heroes through awareness, access and prompt care. Though each cancer is unique (brain, breast, neck, lung, pancreas, liver, etc.), but these survivors are united by early diagnosis. Their collective journeys underscore the importance of catching cancer early: it can save lives.
Mr. Rana Dasgupta, CEO, Apollo Hospitals Eastern Region, said, “Early detection is not just a medical priority’—it is a systems priority. The data consistently show that early-stage cancers have markedly disease-free survival and longer median survival compared to late-stage diagnoses. At Apollo Cancer Centre, Kolkata, we constantly strive to move beyond treatment to prevention and early detection. Recognising these cases early strengthens our cancer registries, enables faster care pathways, and helps more patients transition from diagnosis to survivorship. This approach has the potential to transform cancer care from reactive to proactive cancer control.”
Mr. Surinder Singh Bhatia, Director — Medical Services, Apollo Hospitals — Eastern Region, said, “Cancer does not begin at Stage Three or Stage Four, it begins quietly, often before symptoms appear. At Apollo Cancer Centre, Kolkata, the ‘Zero to Hero’ campaign is our way of shifting the conversation from late-stage rescue to early-stage wins. When cancer is detected at Stage Zero or Stage One, treatment is simpler, outcomes are stronger, and lives return to normal sooner. This campaign is about empowering people to act early, ask questions, and come forward without fear. Because the earliest diagnosis gives patients the greatest chance not just to survive cancer, but to live fully beyond it.