Zydus Wellness’ Complan onboards Vaibhav Sooryavanshi; unveils ‘Thoda Plan, Thoda Complan’ campaign in Kolkata

Zydus Wellness’ nutritional drink brand, Complan, has announced the onboarding of Indian cricket prodigy and youngest centurion, Vaibhav Sooryavanshi, as its new brand ambassador. Alongside this, the brand has unveiled its new national campaign, ‘Thoda Plan, Thoda Complan’, built on the belief that big dreams are realised through everyday planning, the steady support of mothers, and the right nutrition partner.

At its core, the campaign underscores Complan’s long-standing conviction that children should be empowered to pursue and achieve their dreams. Vaibhav Sooryavanshi’s journey closely aligns with this conviction. His early discipline, rigorous preparation, and consistent focus illustrate how ambition is shaped through structured routines, sustained effort, and the steady guidance of mothers, supported by complete nutrition.

Complan is clinically proven to support up to 2x faster growth and is made with milk proteins and 34 vital nutrients that help support memory, concentration and immunity, addressing the growing need for nutrition that supports both physical and cognitive development.

The announcement is particularly relevant for West Bengal, which is home to over 1 crore children, according to the official population census. With families across the state placing strong emphasis on education, discipline and long-term development, nutrition plays a critical role in enabling children to grow, focus and perform consistently during their formative years.

Tarun Arora, CEO, Zydus Wellness, said, “At Complan, our purpose has always been rooted in enabling potential. As expectations from children’s nutrition evolve, we are focused on supporting families through credible, science-backed solutions, and values that emphasize preparation and discipline. Vaibhav’s journey reflects this very philosophy. His disciplined approach to growth resonates strongly with Complan’s focus on building sustainable, well-rounded development in children.”

Over the years, Complan has continued to evolve in step with changing parental expectations and advances in nutritional science. From being recognised primarily as a growth-supporting drink, the brand has progressively broadened its role in addressing holistic development, encompassing physical growth, cognitive support, and long-term preparedness.

Vaibhav Sooryavanshi, said, “Complan has been part of my daily nutrition while growing up, and I have consumed it through my formative years. To now be associated with a brand I have personally grown up with makes this relationship especially meaningful, as it represents a natural continuation of my journey rather than a new association.”

In West Bengal, where parents value structured development and long-term thinking, this narrative resonates strongly. As children today aspire across academics, sports and multiple disciplines, the need for nutrition that supports faster growth, sharper focus and stronger immunity has never been more relevant.

The campaign is brought to life through an integrated campaign, including a television commercial inspired by Vaibhav Sooryavanshi’s real-life journey. The film traces his early years of relentless practice, focus and discipline, showing how he often competed against older players, studied his game closely and pushed himself to rise above challenges. His mother and Complan appear as a steady presence through this journey, supporting routines, focus and nourishment, while bringing alive the campaign’s core idea of ‘thoda plan, thoda Complan’ in a simple, authentic manner. The campaign will also explore other consumer engagement touchpoints, such as influencer collaborations and digital films.

With ‘Thoda Plan, Thoda Complan’, Complan signals the next phase of this evolution, reinforcing its commitment to remain a relevant, science-led partner for families navigating the growing ambitions of today’s children.

TVC Link: https://youtu.be/Kj8wtokr2ss?si=3MXoX3Sl28sYeAZR