Veteran Global Golf Industry and Mobility Sales Executive with $1B+ Revenue Leadership Joins Hughes to Accelerate Commercialization of Breakthrough Movement-Driven Energy Technology
ORLANDO, Fla., Jan. 20, 2026 /PRNewswire/ — Announced today at the 2026 PGA Show in Orlando, Florida, Hughes Tool Company (HTC) has appointed Mark Rickell as President of Global Sales, marking a major commercial milestone as the company accelerates global deployment of its eMpower™ Retail-Ready Golf Car Energy Platform. The PGA Show, held January 20–23 at the Orange County Convention Center, is the golf industry’s largest global business summit.
Most recently at Club Car, Rickell brings more than 20 years of senior leadership experience in global mobility, small wheeled vehicle markets across the commercial, and industrial markets, with a proven track record of building and scaling international sales organizations, launching new platforms, and developing high-performance dealer and distributor ecosystems worldwide.
Throughout his career, Rickell has worked closely with enterprise customers, OEM partners, engineering teams, and global distributors to introduce innovative products, expand market share, and strengthen international commercial operations. His experience spans golf, hospitality, government, industrial, and enterprise applications, making him uniquely qualified to lead Hughes’ next phase of growth.
“Mark is one of the most respected commercial leaders in mobility and industrial markets,” said Anthony Macaluso, Founder, Chairman & CEO of Hughes Tool Company. “Building and scaling global sales organizations requires credibility, trust, and execution. That’s exactly what Mark brings to Hughes. His leadership will significantly accelerate our commercial roadmap as eMpower™ moves into broader market adoption.”
Macaluso added: “We’ve spent years refining eMpower™—our patented, movement-driven, software-defined energy platform. Bringing Mark into Hughes at this stage positions us to move faster, engage customers more effectively, and expand into new verticals with confidence.”
“Hughes has created something truly groundbreaking with eMpower™,” said Mark Rickell. “This technology addresses power challenges that traditional systems cannot—mobility, resilience, independence, and scalability. The demand across industries for reliable, deployable energy solutions is clear, and the timing is right.”
Rickell continued: “I’m excited to join Hughes Tool Company and help accelerate global adoption, expand strategic partnerships, and deliver measurable value to customers worldwide.”
In his new position*, Rickell will:
- Lead global sales strategy, channel development, and distributor expansion
- Accelerate adoption of eMpower™ across golf, automotive, logistics, residential energy, industrial operations, and critical infrastructure
- Expand enterprise and OEM partnerships across all Hughes Tool Company verticals
- Support defense-aligned commercial programs requiring mission-critical reliability
- Scale HTC’s commercial footprint through global distribution channels
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