Over eight million Americans participated in overlanding trips in 2024, and that number is expected to increase by 50% in the coming years to over 12 million. Embracing that growth at the heart of the event, Camp Subaru will provide an in-depth look at what makes Subaru a leader in affordable off-roading and adventure vehicles and give attendees the opportunity to learn best practices from experts on overlanding essentials such as off-roading, pet safety, camp setup, navigation, route planning, and more. Building upon last year’s involvement, the space will be a hub for Subaru owners or anyone curious to connect with and explore vehicle customization options for outdoor adventure.Alan Bethke, Senior Vice President of Marketing, Subaru of America, Inc.: “Subaru owners are known for their enthusiasm around outdoor adventures, and Overland Expo is a prime destination for them to meet, share stories, and plan for their next excursions. We want to do everything we can to support them and their dedication to our brand with access to our latest off-road-ready vehicles, unique onsite experiences, and inspiring discussions.”Subaru is committed to being More Than a Car Company® and will partner with local shelters to host pet adoptions at each stop of the event series. The automaker will also host workshops on pet travel safety, offer complimentary dog treats, provide pet water stations, and hold pet-focused giveaways to support the Subaru Loves Pets® initiative.The full schedule of the 2026 Overland Expo series includes:
Corporate Communications Manager
(856) 488-5093
[email protected]Adam Leiter
Corporate Communications Specialist
(856) 488-8668
[email protected]SOURCE Subaru of America, Inc.
- March 14-15: Costa Mesa, CA
- May 15-17: Flagstaff, AZ
- June 26-28: Redmond, OR
- August 21-23: Loveland, CO
- October 23-25: Arrington, VA
Corporate Communications Manager
(856) 488-5093
[email protected]Adam Leiter
Corporate Communications Specialist
(856) 488-8668
[email protected]SOURCE Subaru of America, Inc.
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