As homes light up and families come together to celebrate Diwali, India’s leading juice and nectar brand, Real Fruit Juices & Beverages from the house of Dabur India Ltd., is adding a refreshing touch to festive gifting with the launch of its exclusive ‘Real Greetings Diwali Gift Collections’Designed to make gifting more meaningful, the special festive range combines the goodness of fruits with heartfelt wishes for health and happiness.
Priced between Rs100 and Rs520, the specially curated gift packs offer consumers a thoughtful and convenient way to share the festive spirit with family, friends, colleagues and loved onesThe Real Greetings Diwali Gift Collections feature an exciting range of festive gifting options that blend Real’s popular fruit beverages with the joy of exchanging greetings during the festive seasonThoughtfully designed for a variety of gifting occasions, these packs offer consumers a refreshing alternative to conventional festive gifts while spreading the goodness of fruits.
“Diwali is a time of togetherness, celebration and sharing happiness with the people who matter mostGifting is an integral part of these festivities, and consumers today are increasingly seeking meaningful options that go beyond traditional giftsWith our ‘Real Greetings Diwali Gift Collections’, we aim to add a refreshing and healthier dimension to festive giftingEach pack combines the goodness of fruits with the delightful taste of Real, making it a thoughtful way to convey wishes of health, happiness and prosperityWe believe this festive collection will resonate strongly with consumers looking to make their Diwali celebrations even more special.”MrMayank Kumar, Director- Marketing, Dabur India Ltd, said.
The Real Greetings Diwali Gift Collections feature an exciting range of festive gifting options that blend Real’s popular fruit beverages with the joy of exchanging greetings during the festive seasonThoughtfully designed for a variety of gifting occasions, these packs offer consumers a refreshing alternative to conventional festive gifts while spreading the goodness of fruits.
As part of its festive outreach initiative, Dabur Real will also set up informational stalls across multiple cities, supported by more than 250 promoters who will engage with consumers and share information about the brand’s products and gifting offeringsThe initiative aims to encourage healthier gifting choices during Diwali, inspiring consumers to celebrate the festival with thoughtful gestures and meaningful connections.
Speaking about the festive collection, MsMonisha Prasher, G.MMarketing – Foods, Dabur India Ltd said, “At Real, we believe that the best gifts are those that bring joy to the people we care aboutWhile festive gifting trends continue to evolve, the desire to share happiness and warm wishes remains timelessThis Diwali, we are excited to offer consumers an expanded range of gifting options through our ‘Real Greetings Diwali Gift Collections’By combining the taste consumers love with the goodness of fruits, we are enabling them to make their festive gestures more thoughtful and meaningfulWe are confident that this collection will add a refreshing touch to Diwali celebrations and help spread the spirit of a happy and healthy festive season.”
Real Diwali Greetings Gift Collections include: Bucket Pack priced at Rs@ 520; Vitamin Boost Pack @ 499; Book Pack @ 430; Hexagon Pack @ 399; Jute Bag @ 420; Premium Pack @ 400; PVC Bag @ 250 & 390; Family Pack @ 320; Handle Pack @ 140; Box Pack @ 115; Bread Box @ 270; Mini Pack @ 100; Koolers Gift Pack @ 100; and Coconut Water Pack is priced at 255.
