Kolkata ,By Shalini Saha:– Catch Salt & Spices, a brand of dsgroup.com, has strengthened its presence in West Bengal with a new Bengali-language campaign for Catch Haldi featuring actress Subhashree Ganguly. Expressing her views on the campaign, Subhashree Ganguly said the film authentically reflects Bengal’s food culture, traditions and emotions, adding that food plays a vital role in connecting generations and preserving memories.The campaign will be promoted across television, digital platforms, social media and OTT channels. It includes a two-minute film, shorter edits and a special version for the upcoming Jamai Shoshti celebrations.
The campaign, conceptualised by dentsu.com, celebrates Bengal’s rich food culture and highlights the purity of Catch Haldi through the tagline, “Karon Khabar Shudhu Matro Khabar Hoye Na.”
The company has also expanded its Sprinkler range with new seasonings such as Pizza Pasta Seasoning, Chilli Flakes, Oregano, Mixed Herbs and regional flavours like Jeeravan and Podi Masala. With over 20% annual growth in the last two years, Catch continues to expand its reach across urban and rural markets in West Bengal.
