National, September 29, 2026: BlueStone Jewellery and Lifestyle Limited has opened its flagship store in Kolkata on Park StreetIt is the first store in BlueStone’s new concept store format, which is designed for a growing set of consumers who want jewellery that stands apart.
The store is at Stephen Court, 18 Park StreetIt covers 3,200+ sqftand brings together 2,000+ unique designs from BlueStone’s exclusive collections.
Today’s Indian consumer sees jewellery as an expression of individuality rather than conventionThey look for designs that are distinctive, expressive and in step with how they liveThe new format is built around this shift
Its minimal interior has a sense of understated luxury and serves as a clean, calm backdrop that keeps the focus firmly on the jewelleryWith no visual clutter, customers can browse, try on and engage with each piece at their own pace, which makes it easier to find designs that reflect their personal style.The store will showcase Whispers of Motion, BlueStone’s latest collection, inspired by the idea of motion within form
The collection uses the dancing diamond technique: diamonds and fancy-cut gemstones are suspended within sculptural, open forms, so they move freely and catch the light with every movement
The pieces are designed to work for everyday wear as well as special occasions.Customers can also explore BlueStone’s new handcrafted and antique jewellery range, a new addition to its portfolioEach piece goes through multiple stages of handwork, from forming and setting to detailing and polishingKundan setting and antique finishes give the range its heritage character, and its modern design sensibility keeps it relevant today.Both collections draw on BlueStone’s integrated design and manufacturing capabilities, with each design made in-house, from casting to handcrafting.
The Kolkata flagship also extends BlueStone’s digital-first modelCustomers can discover and shortlist designs online before seeing them in person, and shoppers in the store can access a wider selection through the brand’s digital catalogue.
This makes the store a place for discovery, trial and personal expression, not only for purchase, as jewellery moves beyond weddings and traditional occasions into everyday life.“Jewellery in India is no longer reserved for weddings and festivalsMore customers today want pieces they can wear every day, pieces that say something about who they areOur new store format is designed for that customer: an uncluttered space with room to explore, try on and find something that feels personalKolkata has always had a discerning eye for design and craftsmanship, and Park Street was the natural home for our flagship in the city,” said Gaurav Singh Kushwaha, Founder, MD & CEO, BlueStone.The launch continues BlueStone’s expansion across IndiaAs of March 31, 2026, the company had 340 stores across 134 cities and 28 States and Union Territories, alongside its digital platformsIt reported revenue from operations of ₹2,441.2 crore in FY26.
