Bollywood.AI Founder and CEO Sheeraz Hasan has responded to Urvashi Rautela’s team after it announced legal action against a Los Angeles-based AI company and claimed damages of Rs 7,000 crore.
Published: September 30, 2026, 8:28 AM IST
Share Article
https://www.india.com/entertainment/bollywood/sheeraz-hasan-breaks-silence-on-urvashi-rautela-7000-crore-legal-claim-over-alleged-name-and-image-use-8531410/
Urvashi Rautela and Bollywood.AI Founder and CEO Sheeraz Hasan (PC: Instagram)
Urvashi Rautela and Bollywood.AI Founder and CEO Sheeraz Hasan are at the centre of a new controversy involving artificial intelligence and the use of a celebrity’s identityUrvashi’s team has announced that it is pursuing legal remedies against a Los Angeles-based AI company, alleging that her name, images, and videos were used without permissionThe team has said that damages are currently being assessed at Rs 7,000 croreNow, Sheeraz Hasan has responded to the claim, bringing his own side of the matter into the spotlight
Sheeraz Hasan responds to Urvashi Rautela’s Rs 7,000 crore claim
Sheeraz Hasan, founder and CEO of Bollywood.AI and Hollywood.AI, responded after Urvashi Rautela’s team shared its statement about the alleged unauthorised use of her identity and content.
According to reports, the dispute follows a viral interview in which Bollywood.AI asked Urvashi, “What’s your thoughts on Bollywood and artificial intelligence?”To which she answered, “Bollywood? I think artificial intelligence is something which is really, you know, which is like, you know, Bollywood is suffering with itAnd I mean Bollywood is something which I loveSo I love Bollywood.”
Responding to the controversy, Hasan said that the company had not put words into Urvashi’s mouthHe also advised the actress to learn more about artificial intelligence and its future in the entertainment industry.
He wrote on his Instagram handle, “Urvashi, we didn’t put those words in your mouthI highly recommend you educate yourself about artificial intelligence and the future of Bollywood’s entertainment business before giving an answer.”
He further said that she should educate herself about AI and the future of Bollywood’s entertainment business before giving an answer.
He further wrote, “Bollywood.AI and Hollywood.AI are the future of entertainment: AI movies, vertical dramas and digital stars who never age, speak multiple languages, work 24/7 and have no egosYou can fight your answer, but you can’t fight what’s coming next embrace it: the evolution of the entertainment industry in Bollywood.”
What Urvashi Rautela’s team said about the Rs 7,000 crore damages?
Urvashi Rautela’s team has alleged that the Los Angeles-based company used the actress’ name, images and videos without authorisationThey shared a statement on social media which reads, “We are pursuing appropriate legal remedies, including damages currently being assessed at ₹7,000 crore against the Los Angeles-based companyTheir business has allegedly generated billions of dollars in value by using urvashi’s name, images & videos without authorizationBuild your AI (artificial intelligence) companyBuild your brandBut keep Urvashi’s name out of your business unless you have permissionTeam Urvashi.”
The statement has alleged that the company’s business had generated significant value through the use of Urvashi’s identity and contentHer team warned AI companies against using her name for business purposes without permission.
For now, the Urvashi Rautela-Sheeraz Hasan controversy remains centred on two sharply different positions: Urvashi’s team says her identity and content were allegedly used without permission, while Hasan has publicly defended the AI company’s approach and urged her to understand the technology and its role in entertainment.
