Honda Cars India Ltd(HCIL), a leading manufacturer of premium cars in India,
today announced ‘Honda ALPHA’ as the official name of its upcoming All New Electric SUV, marking an
important milestone in the company’s journey towards electric mobility in IndiaDerived from the first letter of the
Greek alphabet, the name Honda ALPHA was chosen to symbolize a new beginning in our customers’ livesThe
upcoming model will be the company’s first Made-In-India Electric SUV, scheduled to make its global debut on 2 nd
December 2026.
Model Name Logo
Speaking on the announcement, MrToshiyuki Yanagisawa, President & CEO, Honda Cars India, said, “We
are delighted to announce Honda ALPHA as the official name of our upcoming electric SUVHonda ALPHA
represents our ambition to bring advanced electric mobility to our customers in India while delivering the quality,
reliability and joy of driving that Honda is known for.” “With India serving as the global production base for this
model in future, it is an important step in Honda’s electrification journey and reflects our strong commitment to the
Indian marketWe look forward to ushering in a new chapter for Honda in India with this exciting new offering,” he
added.
First showcased as a concept prototype at the Japan Mobility Show 2025, the ‘Honda ALPHA’ represents
Honda’s vision of delivering a new generation of electric mobility that combines Advanced Technology, Innovative
and Futuristic Design and the Joy of DrivingThe model has been developed as an SUV that will blend beautifully
with both urban and natural environments, supporting people’s lives in every situationIndia will be the first market
to introduce the Honda ALPHA and its global debut in the country underscores Honda’s long-term commitment to
the Indian market and its focus on bringing innovative products that align with the evolving needs, preferences
and aspirations of Indian customers.
Introduction of Honda’s new H Mark
The announcement of Honda ALPHA also marks the first use in Honda Cars India’s official communication of the
new H mark adopted for Honda’s automobile business globally.
Since its first adoption in 1963 as a symbol to represent Honda automobiles,
the H mark has always been used for Honda automobile products and
New H mark that represents
Honda automobile business
business activities, while undergoing several design changes over the years.
Honda refreshed the H mark design to express its commitment to the transformation of the company as well as its
corporate attitude of going beyond the origin of Honda and constantly pursuing new challenges and
advancements.
The Honda ALPHA will be the first Honda model in India to apply the new H mark.
