Kolkata, August 3, 2026, By Tanupriya Naskar : Reinforcing its four-decade legacy of innovation and customer trust, CenturyPly, India’s leading manufacturer of plywood and decorative products, has unveiled ‘Total Cover’—an industry-first warranty commitment that goes beyond replacing defective plywoodUnder its new campaign, “Poore Furniture ka Full Cost Wapas,” the company promises to reimburse not only the cost of defective plywood but also the associated furniture expenses, including laminates, veneers, adhesives, labour, transportation, and dismantling costs, if a genuine manufacturing defect is detected within 10 years of purchase.
The landmark initiative was announced in Kolkata in the presence of MrKeshav Bhajanka, Executive Director, CenturyPly, and MsNikita Bansal, Executive Director, CenturyPly.Speaking about the concept, the company’s leadership highlighted that while consumers often rely on product warranties, the real financial burden begins when defective plywood requires furniture to be dismantled and rebuilt.
Expenses on laminates, veneers, labour, adhesives, transportation, and reinstallation often exceed the cost of the plywood itselfRecognising this long-standing customer concern, CenturyPly spent nearly two-and-a-half years on research and customer insights, supported by extensive industry analysis, to develop a warranty programme that offers complete peace of mind.With ‘Total Cover’, CenturyPly aims to redefine warranty standards in the wood panel industry by shifting the focus from product replacement to complete customer protection
The initiative reflects the company’s commitment to transparency, accountability, and long-term customer satisfaction.To make the process seamless, homeowners can register their purchases through the CenturyPly Warranty Portal or contact the company’s toll-free customer supportOnce a valid claim is approved, eligible customers can receive reimbursement under the programme in accordance with the warranty terms and process.
By introducing “Poore Furniture ka Full Cost Wapas,” CenturyPly has established a new benchmark in the Indian plywood industry, demonstrating that a warranty should not merely replace a product but protect the customer’s entire investment in furnitureThe initiative further strengthens CenturyPly’s position as a brand committed to quality, innovation, and consumer confidence.