Bisleri International has unveiled limited-edition packs featuring Singh vs Kaur 2, starring Gippy Grewal and Shehnaz GillThe special-edition packs are available in 250 ml, 500 ml and 1 L formats across Punjab and Delhi.
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Punjabi Cinema Meets Everyday Hydration as Bisleri Unveils Singh vs Kaur 2 Limited-Edition Packs
The collaboration brings together the cultural relevance of Punjabi cinema and an everyday consumer touchpoint, allowing audiences to experience a familiar part of popular culture beyond the big screenThe limited-edition packs also reflect the growing consumer interest in brands creating more culturally relevant and distinctive experiences through their products.
Commenting on the collaboration, Tushar Malhotra, Senior Director, Bisleri International, said, “Punjabi films are known for their larger-than-life energy, humour and an unmistakable sense of fun, and Singh vs Kaur 2 brings all of that to the screenWe wanted to take that spirit beyond the theatre and onto something consumers interact with every dayThese limited-edition Bisleri packs are our way of adding a little more colour, character and Punjabi flavour to an everyday moment.”
The Singh vs Kaur 2 limited-edition packs are available in 250 ml, 500 ml and 1 L formats across Punjab and Delhi.
About Bisleri International PvtLtd
With a legacy of over 50 years, Bisleri International PvtLtd has grown to become one of the largest premium beverage businesses in IndiaBeing the makers of the country’s largest-selling packaged drinking water, Bisleri follows a stringent process of 90 quality tests and a 10-stage purificationIt remains true to its core value of providing consumers with pure, safe and healthy water.
Bisleri International has a strong presence with 130 operational plants and a robust distribution network of over 6,000 Distributors and 7,500 Distribution Trucks across India and UAE marketIt offers a range of beverages that are produced for all occasionsWhether it is the promise of goodness, trust, and purity with Bisleri packaged drinking water, or a daily dose of health offered through Vedica Himalayan Spring WaterBesides, Bisleri International has ventured into fun-filled refreshments with a diverse range of carbonated drinks available in multiple flavours, such as Bisleri Limonata, Bisleri Pop and Bisleri SodaThese Bisleri products are also available on the e-commerce platform – Bisleri@DoorstepThis D2C platform reassures customers that they will receive a safe and uninterrupted supply of their most trusted brand at their doorstep.
The core values of Bisleri International lie in yielding growth and embedding sustainability by being responsible in all aspects of the businessThe organization has unveiled Sustainability 2.0 with Bisleri Greener Promise that focuses on creating greener future for all through implementing initiatives under the program of recycling, water conservation, and sustainability
For more information on Bisleri International, our people, brands, and OSR initiatives, visit www.bisleri.com