For decades, Lay’s® has been synonymous with iconic potato chips and memorable flavour experiences that have brought joy to consumers across India. Building on this legacy, Lay’s® has announced the launch of Lay’s® Mini Stix – its first-ever stick-format potato snack in India.
Designed as a bridge between Lay’s® iconic potato heritage and evolving consumer preferences, Lay’s® Mini Stix brings to life a proposition where classic potato meets Indian savoury snacking. With this innovation, Lay’s® reimagines a traditional format through its iconic potato base – bringing together the comfort of a well-loved savoury format with the unmistakable taste and quality of Lay’s®. The result is a playful, crunchy experience that feels both recognisable and refreshingly new.
Crafted for modern Indian snacking moments, Lay’s® Mini Stix features fusion-inspired masala flavours and introduces Lay’s® first-ever horizontal pack format in India, that is palmable and easy to scoop. Offered at accessible price points, the product is ideal for on-the-go and shareable occasions.
Speaking on the launch, Saakshi Verma Menon, Chief Marketing Officer – Foods, PepsiCo India, said, “At PepsiCo India, our growth strategy is anchored in reading the pulse of the consumer. As the Indian snacking landscape evolves with faster lifestyles and a growing demand for on-the-go convenience, our responsibility as a leader in Potato Chips snacking category is to drive that change, not just react to it. Lay’s® Mini Stix is a prime example of this innovation-first mindset. We are taking our iconic potato heritage and immense brand equity of Lay’s® and reimagining it to capture entirely new snacking occasions. This launch is a strategic expansion of our portfolio, ensuring that Lay’s® remains the companion of choice for consumers, no matter the time or place.”
Expressing her thoughts on the launch, Aastha Bhasin, Marketing Director – Potato Chips Category, PepsiCo India said, “With Lay’s® Mini Stix, we wanted to take something consumers already enjoy and elevate it the Lay’s® way. By bringing our signature potato base into a stick shape, we’re delivering a new texture and a more intense crunch, while staying rooted in the familiar flavours consumers love. It’s a fun, shareable snack that adds a fresh dimension to everyday snacking.”
The product will debut in East India at accessible price points of INR 5 and INR 10 in general trade, with a phased expansion planned across North and West markets. This approach allows the brand to build strong consumer relevance while scaling the product effectively across regions.
