By Shalini Saha :- SBI General Insurance, one of India’s leading general insurance companies, has unveiled the next chapter of its integrated brand campaign, ‘Chuniye Bharosa, Apno Sa’, with a new film centered on Motor Insurance. Featuring actor and brand ambassador Pankaj Tripathi, the campaign continues to bring alive SBI General’s core message of trust by highlighting the importance of choosing an insurance partner with confidence.
The Motor Insurance film carries forward the core thought of ‘Chuniye Bharosa, Apno Sa’, into another important aspect of everyday life. Built around a simple yet relatable insight, the film highlights that just as people are careful about whom they trust with something as valuable as their vehicle, choosing the right motor insurance partner also deserves the same thought and confidence. Through a simple yet engaging narrative, the film encourages consumers to look beyond just a product and choose a partner who stands by them when it matters.
For most customers, buying a vehicle is a carefully considered decision, yet motor insurance is often treated as a routine purchase. Through the motor film, SBI General Insurance encourages consumers to make informed choices by looking beyond the policy and choosing a partner they can trust. Reinforcing its commitment to making insurance simpler, more accessible and more relevant, the company continues to deliver protection backed by trust and support when it matters most.
Commenting on the campaign, Mr. Naveen Chandra Jha, MD & CEO, SBI General Insurance, said, “Insurance is built on the confidence customers have in the partner they choose. As vehicles become an integral part of everyday life, customers are looking for protection that is simple, transparent and dependable. Through the Motor Insurance chapter of ‘Chuniye Bharosa, Apno Sa’, we continue our commitment to making insurance more relevant while delivering the support customers need throughout their ownership journey.”
Adding to it, Mr. Rathin Lahiri, Head – Marketing & CSR, SBI General Insurance, said, “At the heart of this campaign is a simple idea: A car is an achievement, its private space, self-expression, gives independence and control, and is one of the most valuable assets one owns. When it comes to protecting something so valuable to you, why would you take a chance? It is better to go with the most trusted brand with its wide network of garages and documented claims support experience. Pankaj Tripathi’s natural warmth and authenticity make this message resonate effortlessly across audiences. Through this campaign, we hope to encourage customers to view motor insurance not just as a policy, but provide assurance of having a dependable partner by their side.”
Known for his relatable screen presence and effortless storytelling, Pankaj Tripathi continues to embody the values of trust, simplicity and dependability that define the ‘Chuniye Bharosa, Apno Sa’ campaign. His natural connection with audiences across geographies and demographics makes him an ideal ambassador for SBI General Insurance’s customer-first philosophy.
The campaign will be amplified across a wide range of platforms including television, print, outdoor, OTT, and digital channels, allowing SBI General to connect with consumers through multiple formats and touchpoints.
Supporting the campaign is SBI General Insurance’s comprehensive motor insurance proposition, designed to make vehicle ownership simpler and more secure. Backed by an extensive network of over 8,400+ network garages, cashless repair facilities, faster approvals and a transparent claims process, the company continues to enhance the overall customer experience while helping vehicle owners stay protected against unexpected situations with greater confidence.
