Max Fashion’s #AmioDurga celebrates the
Durga in each woman. The concept encouraged hundreds of people
participating from different walks of life across the state stories of
inspiration, true grit and inner power. The idea resonated with Max
Fashions’ belief that Pujo symbolises celebrating freedom and empowering
women across societies with the power to move ahead.
The contest ran wide across top channels such as social media, radio and
other platformswhere contestants recorded their stories & tagged
#AmioDurga. Top 30 participations have been shortlisted, who walked the
ramp with noted Tollywood Actress Sohini Sarkar.
“We believe that this biggest festival of the Bengalis, Durga Puja is
not only about joy and happiness but to celebrate those stories which
remain unheard, the celebration of those lives which can inspire and
empower many. By and large every woman has a Durga within her who
isstrong, independent, artistic and pave the way as role models for our
younger generation of girls so that can achieve their goals. Max is so
proud to support them today and showcase their talents to the world,”
saidMr. Rajib Mukherjee, VP Max Retail.
Max Fashions also recognised eightdistinguished women who have made
significant contributions in their field of work. Besides, this festive
season, the apparel line also celebrated the childhood of the
underprivileged children of – Joyjeet Das Memorial School through gifts
and goodies bringing smiles to their faces.
And not to forget, under the introduction of the brand’s new
positioning, ‘Max Style Min Price’ we offer a wide collection for men,
women, children, and Gen Z. The collection ranges from Contemporary IW,
Fusion & our latest Cobalt Blue with Comic Culture graphic tees line
offering a world of animation and movies. So let the celebrations begin
at amazing prices starting from Rs199 onwards.
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